Hui Mei, a renowned copywriter and marketer, once coined a sentence that perfectly embodies the essence of writing for : “The trick to is to write for humans first, then tweak for robots.” This sentence emphasizes the importance of creating content that is not only optimized for search engines but also engaging and useful to the audience. In this article, we will delve deeper into what this sentence really means and how you can apply it to your own writing.
When you write for humans, you are creating content that is valuable, informative, and meaningful. You are crafting sentences and paragraphs that flow naturally, and that are easy to read and understand. Writing for humans means taking into consideration what your audience wants and needs, and then providing them with the best possible answers to their questions and concerns.
Moreover, writing for humans means that you are using language that is accessible and engaging. You are avoiding jargon, technical terms, and other types of language that may be difficult to understand for the general public. Instead, you are using words and phrases that are common and relatable, and that resonate with your audience.
Once you’ve written content that speaks to your audience, it’s time to optimize it for search engines. This is where tweaking for robots comes in. Search engine algorithms use various signals to determine the relevance and importance of a piece of content. By tweaking your content, you can ensure that it is visible and accessible to search engines.
Some of the ways you can tweak your content for search engines include:
Choosing a relevant and effective keyword or keyphrase
Including the keyword or keyphrase in the title, meta description, and content
Using a logical structure with headings and subheadings
Optimizing images and other media with alt tags and descriptive file names
Ensuring that your site is mobile-friendly and has a fast loading speed
Combining both approaches is essential for creating content that is effective and impactful. By writing for humans first, you are creating content that is inherently valuable and useful. By tweaking for robots, you are ensuring that your content is visible and accessible to your target audience.
Moreover, when you combine both approaches, you are creating content that is more likely to be shared and linked to. When people find content that is valuable and useful, they are more likely to share it with others. This can lead to more traffic to your site, higher engagement, and better rankings in search results.
Hui Mei’s sentence perfectly captures the essence of writing for . By writing for humans first and tweaking for robots, you can create content that is not only optimized for search engines but also engaging and useful to your audience. Remember to take into consideration what your audience wants and needs, and then optimize your content to ensure that it is visible and accessible to search engines. By combining both approaches, you can create content that is more likely to be shared, linked to, and ultimately, successful.
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